Top 10 Worst Ways Agencies Set Their 2018 Billing Rates

We get it. Calculating the perfect billing rate is hard. Dealing with employee salary increases, inflation, new competitors, churn, and more, all influence your billing rates. Sometimes, in moments of desperation, we throw something at the wall and hope it sticks.

Without further ado, here are the worst ways agencies can set their 2018 rates...

1. Ask your evil cat

2. Pull a Neo and declare that there is no rate

3. Your boss tells you to just ‘pick one’... so you do

4. Dance till you're taken by the Electric Slide and go with last year's rates

5. Dream of the perfect answer (like a boss)

6. Foist the rate search to your temp intern and dodge all questions

7. Pretend to zone out... can't give an answer if you didn't hear the question

8. Learn billingarmus rato like it’s oculus reparo

9. Throw a dart at some options and pick the one it hits

10. Take a guess and weep below your desk